Resources
ROAS-Calculator Spreadsheet (xls file)
A spreadsheet that you can use to calculate your return on investment at different bid levels and conversion rates.
Scientific Advertising eBook (pdf file)
A classic book on advertising with timeless wisdom that will help you write better ads and landing pages.
BONUS!!!
Order Yahoo! Search Marketing User's Handbook & Strategy Guide, and you will also receive a FREE copy of our book Social Bookmarking for Web Site Promotion. This book provides step-by-step directions on using social bookmarking sites like Del.icio.us and Technorati to promote your web site. It can be a powerful component of your search engine marketing campaign.
This book is only available right here, and there is no other book on the market that teaches you EXACTLY what to do to be successful with your Yahoo! Search Marketing campaigns. This is a no-frills, 85-page step-by-step guide that uses illustrations to make the material easier to follow. The book is in Adobe pdf format. The price is only $49.95.
The book is written by Jerry & Chris Work, certified professional search engine marketers with Work Media, based in Nashville, Tennessee. The Work brothers are currently running Yahoo! Search Marketing campaigns for some very large corporations (as well as numerous smaller clients) and have hands-on experience trying different search marketing strategies. This book teaches you everything that the Work brothers have learned from trial and error in the process of running campaigns for their clients and months spent studying the new Yahoo! Search Marketing interface.