About the Authors


Left-right: Chris Work, Jerry Work

Jerry Work
Jerry is the former Manager of Search for Shop at Home TV, the nation's fourth largest home television shopping network, where he was in charge of on-site search optimization, external search engine optimization, and pay-per-click marketing. Shortly after beginning the company's SEO campaign, total natural traffic and revenue from natural traffic increased 300%. He has about ten years of experience in the fields of web site design and marketing. He is currently co-owner of Work Media, an Internet marketing firm based in Nashville. Other than promoting web sites, Jerry's loves are his family and playing guitar.

Chris Work
Chris, Jerry's younger brother, is one of the country's top experts in the online promotion of law firm web sites. He has about eight years of experience in the fields of web site design and promotion. Chris has extensive experience with pay-per-click marketing, having managed campaigns in which top bids approached $50.00 per click. When you're dealing with that kind of money, you better know what you're doing. Chris is also co-owner of Work Media. Chris is a musician and can sometimes be found playing around Nashville with his band, Plex Plex.

If you need hands-on assistance running your Yahoo! or other search engine marketing campaigns, or would just feel more comfortable having professionals do it for you, contact Work Media at Info@WorkMedia.net or 888-299-4837. Or just visit our web site, WorkMedia.net.

BONUS!!!

Order Yahoo! Search Marketing User's Handbook & Strategy Guide, and you will also receive a FREE copy of our book Social Bookmarking for Web Site Promotion. This book provides step-by-step directions on using social bookmarking sites like Del.icio.us and Technorati to promote your web site. It can be a powerful component of your search engine marketing campaign.

This book is only available right here, and there is no other book on the market that teaches you EXACTLY what to do to be successful with your Yahoo! Search Marketing campaigns. This is a no-frills, 85-page step-by-step guide that uses illustrations to make the material easier to follow. The price is only $49.95. Click the button below to place your order.

The book is written by Jerry & Chris Work, certified professional search engine marketers with Work Media, based in Nashville, Tennessee. The Work brothers are currently running Yahoo! Search Marketing campaigns for some very large corporations (as well as numerous smaller clients) and have hands-on experience trying different search marketing strategies. This book teaches you everything that the Work brothers have learned from trial and error in the process of running campaigns for their clients and months spent studying the new Yahoo! Search Marketing interface.

Resources


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